Shorts - Can someone explain to me...

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16:25 19/12/2014

Can someone explain to me why the shorts continue to hang in there? If you've shorted this stock from 250p (for example) you've made a fortune so is it really worth trying to squeeze a small bit extra percentage wise as people are saying they're doing? The only explanation i can think of is the shorters think the company will go bust but is there something i'm missing as i'm a novice at all this shorting skulduggery

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