Proxama Live Discussion

up protherics 04 Jan 2017

FCA Personally I will lodging a complaint to the FCA for the following reasonsA complete mis leading and blatant lie re the financing of the company ( Via an RNS ).To remind everyone the company stipulated via an RNS that it had adequate funds to continue until the end of 2017 even if the DPD sale did not happen.. Which is now evidently the case.. After all why would anyone pay $10 million for part of a company when the entire company is worth only two thirds of thatThe second reason being is the Darwin situation.. Shareholders should have been approached first.. What makes this even more ludicrous is that a main board director is an ex city boy.. I now wonder what type of city environment he is from.The only reason I can see for this not being suspended is that just maybe the FCA feels that too many PIs were duped from the previous RNS announcements and is giving the company a timescale to put things right.For me whatever transpires from this is that I will not stay invested in this company.. I can honestly say that this is the worst company I have ever invested in..It also wouldn't surprise me if the nomad goes nextIf I feel this way imagine how any potential buyer of DPD feels.

Ewan Hoosami 04 Jan 2017

Re: Am i Misiing something Happy New Year!Looks like PROX is paving the way for Darwin to convert debt to equity as and when the funds are drawn down. Actual changes in the number of shares will be notified monthly. 300m may prove to be way too many. Or not enough, depending how things go with the DPD sale.Now it becomes a test of nerve as time creeps by without a sale and PIs get twitchy. No doubt some will crack and sell up at the bottom, but I don't intend to be one of them. I was holding PROX when it crashed to .3p last year but got out eventually at 1.1p. If you believe the sale will go ahead, it's time to grit your teeth and hold. Only the second time I've ever posted a buy/sell/hold recommendation.

up protherics 03 Jan 2017

WTS AlsoIt looks like the wts in their entirety has been traded.. Trade booked back dated to 29/12..INMO you couldn't make up what is transpiring here .I just hope that the company produces something positive to reconspate investors who have on the face of it have been blatantly lied to and clearly mislead by their RNS announcements during the past 4 weeks.

up protherics 03 Jan 2017

Am i Misiing something Could someone clarify the following for me.300,000,000 shares issued. If this is the case then does it stand to reason that we have drawn on some of the loan notes and Darwin have already converted. and more likely have shorted the stock. Hence the 60% drop in value since the announcementIf that is the case then this is extremely worrying as the company said that the reason for the convertables was to minimize the dilution of stock..INMO there was no reason for them not to do a placing.. Could someone tell me in the wider scheme of things who has actually benefited by funds being raised in this manner.If it does transpire that this has been done to facilitate a back door takeover at a minimum price then INMO a criminal offence has occurred here.Could be time to contact the FSAPeople seem to be mis lead in thinking that because its aim anything is acceptable and legal.. I can assure you it is not.. It only requires an official complaint to the relevant bodies.

erdec 30 Dec 2016

We get the mention. Why you should unwrap your beacon strategy this ChristmasDan Francis23 December 2016, 10:10 a.m.commentCategoriesAutomationAlong with Christmas cheer, the festive season brings with it fierce competition as brands and advertisers vie for visibility in a very crowded retail space. Achieving cut through is a struggle for advertisers.They are confronted with the double hurdle of delivering the correct kind of content whilst facing mounting consumer apathy towards advertisements. What’s more, in an era of big seasonal campaigns with everything becoming an ‘event’ (started by flagship retailers such as John Lewis with their now infamous Christmastime adverts) competition has only become more intense. As a result, advertisers need to look beyond traditional means to engage with prospective customers as bigger brands sweep in to steal the hearts and minds of the nation.So how can brands and advertisers best drive engagement during this crucial time of year? You don’t need a Christmas miracle to achieve cut throughFor advertisers hoping to maximise results, deploying measures to boost engagement need not be a long-term strategic plan.However, advertisers should look to new technology to give them an edge, and beacons have come of age as both Google and Apple embrace the technology.Proximity marketing via beacons can underpin a strategy that truly differentiates a brand during periods of high traffic, such as during Boxing Day or the January sales, for example.New implementation models give brands an opportunity for “spontaneity” and to deliver immediate results when it comes to campaign roll outs. A “plug and play” toolkit – a modular framework with a built-in SDK - can be used to rapidly build up and develop in-app and Physical Web experiences via a beacon network.This will see brands and advertisers roll-out campaigns almost instantaneously. We’re already seeing major companies like Skyscanner use proximity marketing to target hard to reach demographics and get results.These campaigns can then be carefully monitored and scaled across regions or according to real-time engagement metrics.providing insight brands and advertisers can assess the success of their campaign, compare it against sales lead generation efforts and to use built-in reporting tools as the basis for future campaign strategy and making tweaks to future campaign developments.During the festive season, as many consumers grow weary of Christmas-related ads, targeting them with timely, personalised offers during moments when they will be most responsive, is likely to be better received than constant email and newsletter spam.Moreover, with so many adverts and offers flooding our smartphones, TV and computer screens, consumers receiving offers straight to their device whilst in the range of a retailer or brand ‘asset’, will be more incentivised than if they were to view the same offer at home.How seasonal giving can be improved by beacon partnershipsOne example of a major brand achieving cut through thanks to a beacon strategy is Alzheimer’s Research UK (ARUK).ARUK used Proxama’s partners and owned beacon network to promote awareness of its ‘Santa Forgot’ Christmas campaign and boost donor engagement.deploying beacons, ARUK pushed out the campaign’s promotional video across taxis, cinemas and convenience stores, both in-app and via the Physical Web, to Londoners via their smartphones.Boosting engagement during seasonal campaigns can be especially important to the Third Sector and charity based initiatives, where all spend is heavily scrutinised and ROI crucial to the future success of the organisation itself.As charities are focussed on making every penny count, a successful beacon roll-out can be the difference between an average campaign and a successful, engaging one.Success in beaconsThe festive season – just like many other high-traffic periods – can see advertiser

up protherics 27 Dec 2016

Finance The reality is that the banking system has not altered in the slightest. Even after this country together with other countries which also adopted our format of banking failed.I use the word failed , because so much has been said already about the corrupt inept system that systematically raids the tax payer ( that's 95% of the population ) but seems unable to lend money to businesses if in their eyes fails to tick the right boxes.I wonder how many new yachts have already been ordered so far for 2017..After all its been a record year for the spiv brigade.In summaryINMHO this is a great company that is being stifled by an archaic system which isn't fit for the modern world

up protherics 23 Dec 2016

Hopefully Hopefully this Christmas will be the catalyst that will start to transform how advertisers target consumers.In other words maybe most people and myself included are completely fed up by the constant barrage of trivial advertisements involving products and services which we are never going to purchase or be interested in.What a novel idea of only receiving adverts for something that purely relates to the individual and not the masses.

erdec 22 Dec 2016

and again How Location-Based Marketing Will Evolve in 2017Transparency and value will be key for marketers Steven Rosenblatt December 21, 2016, 12:18 PM EST Advertising & BrandingLocation intelligence is a critical tool capable of changing businesses. Getty ImagesLocation-based advertising and marketing technology has seen tremendous growth and improvement in 2016.Steven RosenblattThanks to innovations in location intelligence, marketers can now leverage real-time data to better target consumers based on where they go, effectively measure how digital ads drive foot traffic into stores, and even connect the consumer journey from ad exposure to store visit to purchase data.Location intelligence is a massive industry. It allows consumer obsession with mobile devices to create significant amounts of data and insights that drive critical decision-making for a wide range of businesses.But since the space is still nascent, marketers should expect evolution in the year ahead. Here are five predictions for location intelligence in 2017:1. Location intelligence companies will consolidateAs location intelligence comes into its own, there will invariably be consolidation. No industry or sector can avoid this when there are this many competitors in an exploding industry. It reminds me of when I was part of the early mobile infrastructure-building that led to Quattro Wireless (acquired by Apple) competing against AdMob (acquired by Google) and Millennial Media (acquired by AOL) while many others disappeared or were bought for small change.In the year ahead, we'll see some location-based marketing companies team up while others drop off entirely. Ultimately, only a handful (likely just three) of the major players will endure. What will these survivors have in common? Unique assets, differentiated technology and transparent ways of doing business.Which brings me to my second prediction:2. Clients will demand more transparencyThere's a lot of talk about transparency in location intelligence on the client side, but when push comes to shove, many agencies and marketers currently look the other way.In 2017, clients are going to demand more transparency from their location intelligence providers. They'll want to understand how data is being collected, how it is being verified and what the consumer's role is. Walled gardens will come under pressure to open up, and transparency will help marketers better gauge the accuracy and precision of the data they're working with. Companies that haven't moved on to programmatic ad buying will be called out.3. Publishers will rely on real-world attribution to prove out their valueOver the past 20 years, analytics for digital ad measurement have focused on digital results (including web traffic, ecommerce conversion and data collection). But even though we live in an Amazon world, 92 percent of commerce still happens in physical brick-and-mortar locations, so measuring digital impact is nowhere near sufficient.Newer attribution products allow publishers to prove their value offline by measuring how successful digital ads are at driving consumers into stores.A flurry of publishers and platforms will scramble in 2017 to implement sharper real-world attribution tools to show advertising partners how digital ad inventory can drive foot traffic into brick-and-mortar stores. This will open up a new way for marketers to measure results and learn about where their consumers spend their time in the physical world.4. Location will become much more than a check-the-box strategyMarketers are missing a massive opportunity to impact their business if they don't take location seriously. Data is only as good as the insights derived from it and the business decisions made from it.In 2017, marketers will realize that it's no longer sufficient to just "check the box." The smartest brands and companies will turn good quality data into smart, actionable

erdec 22 Dec 2016

some thing to read Stephen Statler Shares 2017 Proximity Technology PredictionsStephen Statler Shares 2017 Proximity Technology PredictionsStephen Statler is a veteran of the proximity industry and author of The Hitchhiker’s Guide to the Beacosystem. He’s here to share his insights into what 2017 holds for beacon technology.What will be trending in beacon technology in 2017?Beyond the maturing application and vendor ecosystem, we can expect plenty of other interesting action in the beacosystem: acquisitions, asset tracking, networks, more accuracy & Google doubling down.AcquisitionsIn the last quarter we have seen two major acquisitions of beacon companies. We should expect to see more.Both of this quarter’s acquisitions had a common theme of enabling bigger vertically focused beacon solutions with a robust sales channel. One acquisition was an ad tech company (Mobile Majority) acquiring a beacon provider (Gimbal) to add fine grain location to their Programatic Advertising solutions. This is a great area for beacons where we will continue to see huge growth. The other was a merging of beacon powered asset tracking (from BluVision) with building security access control (from HID), driving beacon adoption into the enterprise. Again, a great market where we will see massive growth. Both of these acquisitions are likely to yield stronger business solutions that just happen to have beacons inside. This should help to spur acceptance by businesses interested in results, not what the technology is that is enabling those results.We should expect to see more acquisitions driven by a need for beacon providers to grow their distribution channels and provide vertical solutions. The second tier beacon providers will be attractive targets as they are burning cash in a market that will take another couple of years to realize its full potential.Asset TrackingAsset Tracking has been one of the hottest markets for beacons and will get hotter still in 2017.It’s all about volume. A store may require two or two hundred beacons to offer location services indoors. A factory with beacons on every worker, tool and pallet will require thousands. For manufacturers, the potential ROI is significant, with real efficiency gains and tighter compliance to safety regulations that can’t be ignored, especially when competitors that use beacons start raising the bar.Beacon Network RoamingTargeting, retargeting and attribution for advertisers is an engine of growth that will generate huge revenues, but it’s all about scale.Advertisers want to be able to invest in national campaigns. To do that, beacon networks need to grow and they need to talk to each other. Think of the relationship that the wireless carriers have. They compete with each other and they cooperate at the same time, via roaming agreements that extend the coverage of their services and generate revenue when customers from their competitors roam onto their networks. This model makes sense in the beacon world, when one retailer has beacons from vendor ‘A’ and another has beacons from vendor ‘B’. They will need to work together to satisfy the requirements from a brand whose products are sold in both stores and want to launch a campaign that covers both. Companies like Unacast aim to satisfy that need. The more beacons networks interoperate, the faster they will be able to grow.AccuracyAs standards evolve, we should expect to see more accuracy.This will open up more use cases and increase the wow factor when business people look at beacons as part of their strategies. Today we can support aisle level location, but product level location is more challenging to deliver at scale. Many use cases don’t require high accuracy, but having it takes an objection off the table and opens up possibilities we may not even have considered.Google Doubling Down on BeaconsGoogle saw Apple’s investment in 2016 and raised that bet significantly. We should expect to see them

Ewan Hoosami 21 Dec 2016

Re: Back ground to raising. From erdec's article re:loan notes:they are redeemable by Proxama at a 105% premium-------Yikes! Do they mean a 5% premium/105% of face value? I sure hope so.

up protherics 21 Dec 2016

Re: Long term borrowings Thanks EwanHopefully everything is in the open now.. As far as I am concerned it is.Personally I slipped up hear by not delving further into their results before investing. Having said that I would have definitely invested at this level had I not already done so.

erdec 21 Dec 2016

Today`s RNS ProxamaExtension of proximity marketing network beyond London, with exclusive UK shopping mall contract with Limited SpaceLondon, United Kingdom, 21 December 2016: Proxama PLC (AIMROX), the leading mobile proximity marketing expert, is pleased to announce that it has formed an exclusive new revenue share contract with Limited Space, the leading media specialist within the shopping mall sector, to deploy its proximity marketing network to shopping malls across the UK, including premium flagship malls such as Bluewater London and Bullring Birmingham.Proxama will be working with Limited Space to deploy beacons into its Adlift advertising assets, with a commitment to enable 30 malls within the first six months of the contract. The Bullring, Birmingham is already installed, with campaigns currently in planning stage to begin in January 2017. The Adlift assets are prominently positioned for shoppers at the highest dwell time locations throughout the malls, alongside the entire mall audience which delivers a fortnightly footfall of around 47 million people1.Proxama's dual format beacons will be fitted into the assets, which support both Eddystone and iBeacon, so they can reach all mobiles via in-app or mobile web engagement. This new deal follows on from recent network deals with other media and location owners and should see the Company's beacon network grow to over 5,000, with brands able to utilise and roll-out both mobile in-app and web campaigns at every location.With high footfall and visitors looking to purchase goods or socialise with friends, shopping malls are a natural environment for Proxama's proximity marketing network, which enables brands to communicate using proximity marketing services to consumers via their mobiles.Proxama CEO, John Kennedy said, "Our technology fits neatly with the concept of a modern shopping mall where consumers come not only to purchase items but also spend time and relax. This combination is exactly the audience that would appreciate engagement from brands. This move into retail is an important step for Proxama, as our core business focus is on working with brands and businesses who want to use our technology to reach millions of consumers. We are very excited about this contract and the opportunity it presents."Samantha Sida, co-founder of Limited Space, added: "This six month exclusive agreement with Proxama is an important development in the evolution of our retail media portfolio, giving us first mover advantage in the retail out-of-home sector. The beacon technology will turn more than 700 of our classic advertising assets into mobile ready sites, bringing the physical and digital world closer together, and enabling consumer interaction with a static advertising format. We are very excited to see the impact the partnership will have on our clients' campaigns."

Ewan Hoosami 20 Dec 2016

Re: Long term borrowings From the last full year results:Bank loans2015Current portion of borrowings1,600,000 The bank loan is a revolving credit facility with Barclays Bank and is secured by way of a debenture over the assets of the Group. Interest on the bank loan is payable at 7% over base rate per annum on the amount drawn down plus 50% of the rate on the margin on the undrawn down element. The loan is repayable 24 months after the date of the facility agreement which was 14th September 2015, or if requested by the Group, and at the bank's discretion, the date falling 36 months after the date of the facility agreement.---------- ---------- ---------- ---------- ------Plus another £900k added recently - no wonder they ended up with Darwin!Also, note 12 of the same accounts details tangible assets. No Proxama Towers HQ to sell and lease back I'm afraid. Not even a shed at the bottom of the garden.

erdec 20 Dec 2016

Back ground to raising. Taylor Vinters advises AIM-quoted Proxama plc on it fundraise of £1.8 million20/12/2016Taylor Vinters advised AIM-quoted Proxama plc (AIM: PROX), the leading mobile proximity marketing expert, on its raising of £1.8 million through the issue of convertible loan notes to Darwin Capital Limited. AddThis Sharing ButtonsShare to FacebookShare to TwitterShare to Google+Share to LinkedInShare to MoreProxama is an international mobile commerce company operating across two divisions specialising in proximity marketing via mobile. Proxama also provides end-to-end solutions for card issuers to migrate customers from magnetic stripe credit and debit cards to contactless mobile payments. Its solutions are used by banks, financial institutions, loyalty companies, media owners, stadium owners, retailers and brands.“The net proceeds of the fundraise will be used for working capital purposes ahead of the proposed sale of the Company’s Digital Payments Division. The convertible loan notes were issued at a 10% discount, are unsecured and do not bear interest and have the following principle terms: they are convertible into shares in the capital of Proxama at the election of Darwin at a conversion rate based upon trailing trading prices; to the extent not converted they are repayable on the first anniversary of the facility; they are redeemable by Proxama at a 105% premium and by Darwin in certain circumstances; and they were issued together with detachable warrants to subscribe for shares.”Taylor Vinters’ Ed Hooper (Corporate Partner, Capital Markets) led the deal, assisted by Simon Orriss (Corporate Associate). Ed Hooper commented: “We are delighted to have advised Proxama, a long-standing client of the firm, in securing its recent fundraising. We look forward to continuing our work with the company in 2017 as it progresses its stated strategy for each business division.”The company’s CEO, John Kennedy, commented: “It has been a pleasure working with Ed and the Taylor Vinters team, with whom I place a great deal of trust. This facility, together with a strong pipeline of deals, should ensure Proxama moves forward into 2017 in a stronger position”.__________ __________ __________ __________ __________ Taylor VintersTaylor Vinters is a leading international law firm, supporting innovative businesses and entrepreneurs in making great things happen. We understand that our clients are not only looking for a focus on their legal issues but also strong commercial acumen from their legal partner. We help our clients manage risk, make informed decisions and leverage networks to achieve their personal and business goals.

arborman 19 Dec 2016

Re: Financing Well I am hoping for, and I hope you lot are too, that we sell the DPD early 2017, pay off Darwin, have some millions safe in the bank, announce some new contracts, expand the network, and start generating a positive bottom line. This is AIM and anything can happen, but if proximity marketing takes off as many have predicted then PROX is very well placed to be a leading player and we will all be multi-bagging smug basket cases!Merry ChristmasAx